Campaign / Art Direction / Design
Adobe Experience Cloud for Advertising is a collection of integrated online marketing and web analytics products by Adobe.
The versatile wordmark is rendered both outlined and filled to symbolize the white space Adobe is reshaping within the industry.
The campaign design draws on Adobe’s heritage brand while transforming its color palette to reflect the company’s bold entrance into the adtech space.
CAMPAIGN OBJECTIVES:
- Seven month campaign to raise awareness of Adobe as the leading, independent adtech provider through their adtech product.
- Target audiences were companies and agencies spending $1M+ annually on digital advertising.
ACHIEVEMENTS:
- First place winner of the 2020 National Student Advertising Competition
- MRI Simmons Inspired by Insight Award
FULL PLANS BOOK:
Get Noticed campaign created with the University of Virginia Promotions Class of 2020