The seventh business book by bestselling author, entrepreneur, and investor, Gary Vaynerchuk
THE GOAL:
Design a cover that captures the essence of Vaynerchuk's seventh business book. Since the book is about leveraging underpriced attention from various channels, the concept is based on minimalist caution tape that immediately captures attention.
In addition to designing the art and identity for the book, I also worked on creating the UX and digital promotional assets.
The book became a New York Times bestseller.
