Identity / Art Direction / Design / Packaging / Site
Day Trading Attention is Gary Vaynerchuk’s seventh business book. The book offers frameworks to enhance brand development and grow sales using modern advertising strategies grounded in social media.
The design leverages the striking urgency of caution tape to instantly capture attention on the shelf. Complementary colors are strategically used to create a bold contrast, making the book stand out.
Day Trading Attention became a New York Times bestseller.
First ideations and drafts of Day Trading Attention
Social campaign
OOH campaign
